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Privacy Policy

We have made some changes to our privacy policy so that we comply with the new data protection regulations, (GDPR) coming into force on the 25th May 2018.

These changes do not affect the way we handle your information, it just makes it much easier for your to find out how we use it. Keeping your data safe and secure at all times is our number one priority.

You do not need to do anything, we just need to make you aware the policy has changed and that you have access to it if you wish to find out more.

Please read our new policy below and if you have any questions or wish to discuss or alter any of your information we hold on file, please give us a call on 01704 577 954 or email us at

Who we are.

Skin Deep is based at 80 Station Road, Ainsdale, Southport, PR8 3HS.

In this privacy policy, references to ‘we’ or ‘us’ or ‘our’ refer to Skin Deep. This policy will explain what information we collect about you and how we use it.

The information we collect and how.

At Skin Deep we take privacy seriously and only use the information we collect to provide our services. We do not share or sell the information we collect. At any time, you may request a copy of information we have recorded about you. You may also request we remove all identifiable information with respect to yourself. As a matter of course, we will delete your identifiable information if you have not undertaken business with us after 2 years.

For transparency, listed are the business services we provide and how each service uses the information we collect.

Beauty related services:

We request the minimum level of personally identifying information to run our business effectively. This is data you provide us directly, for example, your name and contact details. We will never obtain information about you indirectly from sources outside our business. We store notes with respect to services we undertake to ensure we maintain and exceed our level of service. For example, your treatment notes , chosen shades of nail colour, length or style of lashes, or course information for CACI  treatments . We consider you have provided consent for us to store personally identifying information and information about your services based on your receiving services from us. Depending on the particular service(s) we are providing we may be required to ask questions related to your medical history. We will obtain your consent prior to storing information related to your medical history. Examples of medical data may be allergies, pregnancy or an injury that may impact our service. We need to ensure you are suitable to have some services that we offer, and need this information to ensure our services are insured.

Appointment confirmations and reminders:

We will contact you via phone, email or SMS to confirm appointments booked and remind you of upcoming appointments. We consider your having made the appointment as consent to undertake this activity but, if you want, you may opt-out at any time.

Appointment ratings and reviews:

After visiting us we may send you an email or SMS asking you to rate our services and provide feedback. We consider your agreement and participation in the service as consent to undertake this activity but, if you want, you may opt out at any time.


We consider becoming a member of our loyalty program as consent to send you emails related to the loyalty program but, if you want, you may opt out at any time.


We will not undertake phone, mail, email or SMS marketing without you first providing consent for us to do so. Our marketing campaigns are automated and use rules based on services and products purchased and information we collect from you. For example, we may send marketing campaigns related to your birthday,  and other special days like Valentine’s Day and Christmas. Of course, you may change your marketing preferences at any point and opt out of receiving marketing material at any time.

Where we store your data;

All of your information is stored on our salon software programme  ‘Ovatu’ . We use an Ipad in the salon to run ‘Ovatu’. They store all data securely with Amazon Web services in the US,which has a privacy shield with the EU. Their obligations under GDPR are outlined in their Privacy Policy which is available to view at

The Ipad has a pin password and can only be accessed by members of staff.  Each client has their own online record card which stores your previous appointment details and any upcoming appointments. It also stores, on your record card, any consultation cards and medical notes needed to go ahead with your treatments . Any notes regarding your appointments – or preferences in your treatments – will also be stored on your client record card, along with your contact details. We do not keep any paper copies of your notes or contact details.

Do we share your information

We will not share your information with anyone outside of Skin Deep, except for any information inputted in to our online system ‘Ovatu’ who are fully compliant with GDPR.

You may contact us by email at , or by post at Skin Deep, 80 Station Road, Ainsdale, Southport, PR8 3HS or by phone on 01704 577 954 to:

• Request a discussion about our Privacy Policy.

• Request information we have stored about you.

• Request we remove all identifying information about you.

• Make a complaint – If you believe we are not handling your data correctly you have a right to complain . If you are unhappy with our response you should then contact ICO (Independant Commisioner’s Office) by contacting them or using the following web page

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